Any category. Every decision. Shaped by AI. Scroll to begin.
Before you ask, a model already carries associations between brands, people and needs. Our work with Share of Model since 2023 has shown how brands are perceived by models, and how those perceptions change with context.
It's not about finding the perfect prompt. It's about planning for context. Our Context Entry Points framework ↗ explores the situations in which a brand comes to mind.
Infinite Shelf builds on our earlier experiment, Supermarkets: an AI dream ↗. Each section starts with a market, a product category, an audience and a need. A language model recalls the brands it associates with that context; an image model puts them on the shelf.
Explore this endless aisle to see what's in mind before the prompt. Click any shelf to see the context and model behind it.
This is about brand building for AI, beyond optimizing for visibility. Learn how we do that with Share of Model ↗.
Created by John Dawson ↗.
These are the saved AI associations used to generate this section.
infinite shelf